ARTEMIS SPORTSVERSE
SPORTSTECH
B2B2C
A connected system across mobile, web, and government dashboards built for parents, coaches, academy staff, and national sports bodies. This project spans across two independent products, UAETESS Dashboard and Artemis Software.
The Situation
Artemis Sportsverse needed to serve a genuinely complex multi-sided ecosystem: parents booking sessions for their kids, coaches managing schedules, academy staff handling check-ins, and government bodies (Ministry of Sports, Dubai Sports Council) needing oversight dashboards across the entire UAE sports landscape.
The Challenge
When I joined the team as a product designer, the hardest part of this project wasn't any single screen, it was designing one coherent system that worked for completely different user types with different needs, contexts, and technical literacy. A parent on a phone booking a swim session and a government analyst reviewing multi-entity dashboards needed to feel like the same product family without compromising either experience.
My Approach
For the parent-facing app specifically, I designed around [multi-athlete, multi-sport, multi-venue booking — a genuinely non-trivial flow since a single parent might be managing schedules for multiple kids across different sports and locations]. For the government dashboards, the priority shifted to [data density, multi-entity comparison, and at-a-glance athlete/coach tracking across the broader ecosystem].
Beyond the website, I also implemented lead capture automation and CRM integration using HAL simplify’s internal CRM tool and also Lemlist, so that design wasn't just generating interest but feeding directly into a system the sales team could act on.
Key Responsibilities
Designed a parent facing app that includes athlete profile creation, assessment booking, term booking, programme management, news feed and chat for internal communication, athlete profile management and an in-app store.
Designed a staff facing app for scheduling, athlete management, attendance tracking, staff check-in/check-out
UAETSS Dashboard - Email template creation functionality and Athlete Invitation
Assisted the senior product designer with refining over 100+ screens across both the products
Key Responsibilities
The product is currently adopted by 5 academies and the UAETSS platform is used as a standard platform to digitalise sports and athlete management all across UAE.
ENTIRE PROJECT UNDER NDA. CONTACT FOR FURTHER DETAILS.
